Objective: Empower homemakers with quick recipes and encourage family togetherness during Ramadan. The campaign featured an AI avatar of celebrity Nagita Savina using text-to-voice and facial generative AI to send personalized thank-you messages to users who shared their recipes. These were then reposted to Bango’s Instagram stories.
Impact:
- Reached 88% of target audience
- 13.4M UGC impressions
- +330bps sales increase
